Reach the largest audience of avid, active, and affluent gardeners via the most credible and respected source for gardening resources, inspiration and community: Horticulture

2010 Media Planner
2010 Editorial Calendar
2010 Advertising Rates
Audience Profile
Advertising Contacts

WITHOUT GARDENERS, THERE ARE NO GARDENS

Whether for style or sustenance, pride or profit, strengthening body and mind or community, the one thing all gardeners have in common is their passionate dedication to their chosen plot of land. Few avocations are as rewarding on so many levels as gardening – physically, psychologically, and spiritually – and we believe the joys and thrills of the gardener’s life should be experienced by, and shared with, everyone, no matter where they live nor the size of their garden.

Horticulture is dedicated to celebrating the passion of avid, influential gardeners, who take delight not just in gardens but in garden-making. Through engaging writing and brilliant photography, our informative and inspirational content enables gardeners to create garden spaces that will make them proud, beautify their local community, and provide a gathering place for family and friends.

We cultivate and nurture the gardening community by spotlighting noteworthy gardeners, gardens and nurseries across the country, and providing unparalleled information on exceptional plants, inspirational garden designs, and the gardening products and accessories they want and need. 

Horticulture
The Brand Gardening Enthusiasts Know and Trust

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OUR READERS

Horticulture readers are:

* Affluent homeowners (avg. value $396,400) with 6.7 acres of home/vacation property, 14,800-square-feet of ornamental gardens, and 4,600-square-feet of herb/vegetable gardens

* Experienced gardeners (avg. 27 years) who spend 10+ hours per week on gardening and yard care during the gardening season

* Going to spend more than $52,000,000 on garden, lawn and landscaping projects in 2009

* Avid do-it-yourselfers who turn to professionals for help when special skills (59.6%) or equipment (57%) are needed

* Enjoying their gardens for relaxing (88.6%), entertaining family and friends (50.9%), and taking pictures (42.5%)

* Engaged and enthusiastic, reading each issue of Horticulture 3.6 times, sharing it with 1.1 friends

(Source: 2006 Horticulture Subscriber Study, MRI Market Solutions; 2008/2009 Publisher's Subscriber Survey; Facebook Insights, August 2009) 

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Horticulture offers a full range of strategic, integrated marketing solutions to enable our advertising partners to effectively reach our highly qualified audience of avid, affluent gardeners, including custom publishing and events, and innovative online branding and lead-generation opportunities.

2010 Media Planner

• 2010 Horticulture Overview (PDF includes editorial calendar and ad rates)
• 2010 Editorial Calendar
• "What to Plant in 2010" Special Issue
• 2009 Garden Trends

For more information, please contact:

Jill Ruesch
National Sales Representative
800-726-9966 ext. 13223

Mary Lutz
Advertising Sales Coordinator
800-726-9966 ext. 13313

Horticulture
4700 East Galbraith Road
Cincinnati, OH 45236